According to the Polish Investment and Trade Agency (PAIH), communication in the local language is one of the basic prerequisites for successful international expansion. Understanding the preferences of consumers and customers is a key aspect in identifying your target market… English might not be enough!
Japan is a case in point. As confirmed by the experts who spoke at the PAIH session on development in the Japanese market in April 2024, there is very little knowledge of English in Japan. We are referring to Toshiyuki Ohno, founder and CEO of Interpass Inc., which helps companies expand into the Japanese market, and Theodore Kitchen of Japanese e-commerce company Rakuten Global, Inc.
If you want to attract Japanese consumers with your products or services, make sure you have good Japanese-language translations right from the start.
Find out how we can increase your company’s chances of success in global markets. At Studio Gambit, we combine talented translators with modern technology and carefully designed production processes to support companies in international communication.
Author
Business Development Manager at Studio Gambit. Writes about international expansion, modern AI-powered translation solutions, and sales and marketing of language services for global audiences. Responsible for business development, expansion strategies, marketing, and client relations.
