How to write marketing copy – a short confessional of a Studio Gambit marketing translator

Marketing and marketing copy The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The industry scholars, Philip Kotler and Kevin Lane Keller, have a simpler definition. According to them, marketing is […]

What to avoid when translating marketing texts?

When one of your company’s goals is to conquer more foreign markets, when you’re meticulously planning your next marketing campaign to enchant new audiences, when you want to appeal to customers in another country using the language of benefits, you can never underestimate the importance of the local language. This is why it is so […]

Machine Translation: Can I Use It if I Care about the End Result?

We’re happy to say that the short answer is yes, with the right provider. If you’re in the mood for a longer explanation, however, please read on.   As you might know, machine translation (MT) can be considered an enfant terrible of translation industry. This is mainly because when MT was in its nascence, it […]